There are several mistakes many businesses make with their printed paper products. If you can manage to avoid these pitfalls, you can make the most of your printed materials and increase your company’s efficiency and ROI.
The first type of printed products your company may use are basic items like:
Business Cards. These are your introduction to the customers you see, and a way for them to remember you later. Your business cards reflect your company, so don’t make the mistake of going the cheapest route. Have a professional business card on sturdy stock ready to hand out on every occasion. A Long Island printer like us can help you with business cards as well as other printed paper products.
Brochures, Flyers, or Menus. These should also be high quality. Spend the extra money for a professional copy job, and make sure your images and graphics are high resolution. A slick brochure engenders confidence in your company, because if you take that much care over just a hand-out, how much care will you take with their project?
Postcards or other Mailers. Direct mail options should be classy looking – anything less than professional grade goes straight in the junk mail pile so ensure your mailings are top shelf. Matching paper and envelopes is a must, and pre-printed return addresses add distinction. Postcards should follow guidelines for brochures.
In-House Quote Forms, Notepads, Bill of Sale. Every piece of printed paper in your office should have at the very least your business name and logo, and preferably your address and phone number as well.
The second type of printed products you may use include harder paper and plastic products.
A punch card can let you reward frequent shoppers for repeat business.
A rewards card can give your customers a regular discount.
Consider asking Viking, your Long Island printer, about these options and adding them to your regular print order.
Every business needs printed products. Getting yours from a online company that doesn’t understand your needs is a main mistake many businesses make – going with a local Long Island printer could be the solution to streamlining your printed paper product needs and managing your brand across the various forms of marketing material!
Viking can work with you on things like logo creation, bulk order discounts, and may even deliver your final materials to you quickly and cheaply instead of having to pay exorbitant shipping rates.
Remember, anything that comes out of your company is a marketing opportunity. Make sure every piece of printed paper product you generate has a way for people to find you again!