Your staff, clients, and vendors might need a little summer love. Why not provide it in the way of printed corporate promotional items? This can help lay a solid foundation for a continued business relationship, and is simpler than trying to strong arm employees into sharing company info on private social media accounts. Instead of making work a burden outside the office, make it easy for everyone connected with your business to share your brand!
The choices available are almost limitless! Anything that can be printed, stamped, engraved or embroidered can be turned into a branded item for boosting your corporate image.
Summer is a great time to make a good impression on everyone your employees come in contact with. Stock up on the following promotional items, and have them on hand for your staff to hand out at will:
- Reusable coffee or water mugs
- Can cozies
- Bumper stickers
- Pens
- Coffee mugs
- Mouse pads
These are small and handy, able to be carried around and distributed whenever your sales team meets with a potential new client or vendor. For every item that finds its way into the hands or line of vision of anyone associated to your clients, they will be reminded of the name of your company. Have business cards on hand to pair with each gift and boost the chances of a contact.
You can also use slightly more expensive customized items to make a bigger impression on people important to your company. Personalized golf caps and shirts are a terrific way to reward high end clients and vendors. So are flash drives, mp3 players, and other high end merchandise. You can give away summer printed promotional products at the following venues:
- At your place of business
- At summer company picnics or company parties
- At job fairs or trade shows
- At presentations and quarterly sales meetings.
Basically, anywhere you meet with potential customers or business partners is an opportunity to work on branding! Make sure not to leave your employees out of the real goodies – giving them some of the high end products will build good will and remind them they are an integral part of your team.
Don’t let summer pass without creating a stock of custom printed items you can use as your company’s best promotional tools. If a portion of your advertising budget is set aside for a custom printing / promotional products, it’s almost a given that you will see returns that blow you away!