Remember the old saying, “Give, and you shall receive?” It’s true. Whether used at trade shows to draw crowds, build brand recognition or as a “thank you” gift for current clients, promotional products remain one of the most effective ways to spend your advertising dollars.
Promotional products are perfect for summer fairs and trade shows
Research has repeatedly proven the power of promotional products. The latest studies show that adding promotional products to marketing efforts will increase referrals and repeat business by 25 to 35 percent. Custom printing on promotional products makes the ultimate “sticky” marketing device at summer fairs and trade shows.
Visitors who receive a pen at your booth are likely to keep it until it wears out. Coffee cups and travel mugs will be seen on desks and in cabinets for months or even years. And even if a recipient doesn’t keep a promotional gift, it still won’t end up in the trash. Instead, it will be “re-gifted” to a friend or colleague, which spreads your visibility even farther.
Really, it’s a no-brainer. The only challenge is knowing how to best take advantage of this dynamic marketing tool.
Custom printing from our Long Island printer
At trade shows and special events, nothing makes your brand more visible than a good promotional giveaway. An inexpensive, reusable tote bag will help attendees collect their other freebies, while keeping your business logo on top! And if you want to build an image of exclusivity, send special promotional items to your most important clients in advance of the show and include an invitation to visit your booth or display.
When the weather gets hot this summer, people get thirsty. So a handy reusable and eco-conscious water bottle printed with your company logo and name make a great promotional gift at outdoor trade fairs. Or take advantage of local sports mania with your logo on golf balls, stadium cushions or BBQ tools for tailgaters.
In fact, your Lindenhurst custom printer can put your name, logo, or company tagline on just about anything! Consider a few more great possibilities for your next trade show:
- sunglasses
- cold beverage tumbler
- sunscreen packet
- soft-sided picnic cooler
- stadium cup
Or better yet, dress your trade show crew in matching T-shirts featuring custom printing of your business name, logo and contact information.
It’s easy and smart to market your brand with promotional products. The variety of items to choose from is nearly endless. They’re inexpensive, simple to store and easy to transport. And, best of all, they work!
So what’s not to love? Put your brand directly into the hands of clients and prospects at your next trade show or summer fair with a fun, effective custom promotional product from our huge collection.