Viking Logo with No Background

Viking is proud to announce the acquisition of
On the Ball and Colorfully Yours

Viking Logo with No Background

Viking is proud to announce the acquisition of On the Ball and Colorfully Yours

Any business that is local or is just getting a start can suffer from looking small. Thankfully, there are things you can do to make your business look bigger while you grow! Paper printed products are a good place to start, and we have some other tips for you as well.

Start with your business cards. This is one place you don’t want to go cheap. While online-only companies offer extremely low cost cards, anyone who sees one of these cards knows instantly you took the cheapest route possible – and if you get suckered into paying for expedited shipping, font and back printing, high gloss card stock and other add-ons you really aren’t saving money anyway! Instead, choose a local Long Island print shop and order professional business cards that reflect how you want your company to be perceived.

Next, think about other printed paper products for your office. Generic sales invoices and so on can be picked up at a office supply store on the cheap – but again, they do nothing to differentiate you and set you above your competition. Getting custom printed forms, order slips, invoices and other business products can present a super professional vibe. Consider brochures to hand out as well – these are great for luring undecided customers back into your store.

Postcards and direct mail pieces should be professionally laid out, with clear, benefit driven text and your company logo. A nice, heavy postcard can be created by your custom printer, and re-ordered as needed. If you want a more sophisticated formal piece of mail, consider matching custom printed stationery and envelopes.

You can also order printed rewards cards or punch cards for your customers. This makes them feel like you anticipate their repeat business and are invested in making sure they return. You can use the same design for your rewards cards as you do on your other printed items. Ask your Long island printer about business product packages that can all use the same info and design to cut costs.

Want some other ways to make your small business look bigger? If you are working out of your home, consider VoIP phone service with an auto attendant so people who call you are greeted with a professional message. You can even get a dedicated phone number that rings through to your mobile when you aren’t at your desk, so you never miss a call. You should also invest in a mailbox with a street address instead of listing your home address or a PO box. These items along with custom printed paper products can help make a first impression that inspires confidence and downplays your company’s small size in favor of your professionalism.

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