Having business cards printed used to be the first step when setting up a new business. Viking Solutions, a Long Island business card printer, could quickly and inexpensively deliver what could be the initial form of contact between two business people, or between a company owner and a prospective client. In this technological age, your first contact with many of your clients is more likely to be by phone or email, but that doesn’t mean the days of the business card are over.
A Long Island print shop can create business cards that hold a wealth of information. Front and back printing lets portray your logo and slogan on one side, with all of your pertinent contact information on the other. Advanced printing methods give you access to a wide variety of colors and fonts, and you can choose from a range of card stock and inks including metallics.
Your business cards should include the following information:
- Your company name
- Your name
- Your business phone number
- Your cell number (optional)
- Your fax number (if needed)
- Your website address (if applicable)
- Your email address
- Your Twitter & Facebook web address (if applicable)
A Long Island printer can help you arrange all information on your business card so that the most important components are the easiest to find, make suggestions for your loo, card stock used, colors and fonts, and in general offer guidance on creating the most effective business card for your company.
Are business cards really necessary, though? As a matter of fact, they are – many business owners report that although the main mode of communication with clients is in the virtual medium, they still hand out business cards singly to potential clients and in small batches to colleagues in their field, knowing they will be passed on. Likewise, they reciprocate by handing out cards for colleagues they work on projects with regularly – networking these days is as much about knowing whose expertise to call on for help as selling just one’s own skills.
Even if only one or two cards out of a hundred find their way into the hands of a lead that subsequently turns into a client, the ROI of having a Long Island printing company create business cards can be incredibly high. The business card has evolved with the times to bridge the gap between in person networking and virtual connections – recipients are as likely to scan the cards into their online database or manually enter the information into their contacts as to file the card in a Roladex, and the information on your card can be accessed later at will.
While online platforms such as LinkedIn may have become the ‘online business card’, never underestimate the power of a tiny, professionally printed piece of card stock. Sometimes a tangible reminder of yourself can do more to land a new client than the slickest online resume, so check with a Long Island business card printer and make a tiny investment that could turn into big business for your company!