Question: Why should you use a local, professional paper printer for your in-office paper printed products? Answer: Because a Long Island Printer beats an online vendor – hands down!
While online printing options may seem like a good idea on the surface, you have to be aware of what you are trading for what appears to be lower prices. When you factor in shipping fees, a long wait for your product), cheap materials, low quality ink and more, buying your printed products online becomes more trouble than it’s worth.
Look at business cards, for example. You can go with a cheap online provider, but what you get in the end will either be cheap, sub-standard quality, or you’ll end up paying so many upgrade charges for better cardstock, printing options and delivery that you really haven’t saved a penny. When you take into account that your business cards are often the main physical link your client has with your company after first contact, you want to ensure that it is hard to crumple, brilliantly printed with non-fade, non-rub-away ink, and capable of lasting months or even years in their hands.
Brochures are another area where a local, Long Island print shop can shine over an online vendor. You don’t want cheap looking, lightweight, sloppily folded handouts – you want a professionally printer, glossy, stiff trifold brochure with razor sharp creases and bright lettering along with graphics of your choice. Don’t trust one of your top brand-builders to some company operating in a warehouse in the back of nowhere – count on your local printer to work with you to create brochures you can be proud of.
Looking into direct mail options? Yet again, going with the “cheap on the surface, costly on the back-end” option can hurt you. People are much more likely to read, keep and utilize a postcard printed on heavy gloss cardstock than a flimsy one they can crumple and toss. Using a professional print shop for a custom printing of heavy duty direct mail pieces improves the chances of your campaign’s success. If you go with a letter and envelope approach, opt for matching printed letterhead on the paper and return addresses on the envelope.
By using a Long Island print shop like Viking to create your custom printer paper products, you get a higher quality, custom work, and faster delivery. The cost is fairly close to what you’d pay for the extra upgrades and shipping required to get a near same quality product online, and with a local provider you know customer service will be better!