There are many reasons you should use a custom printer for your branding efforts instead of an online company. When you deal locally, you accomplish several things: you build goodwill in the community and you have a closer control over how your finished products turn out.
Choosing the right custom printing company should be near the top of the “must-do” list of every small business owner. Basic items such as business cards, stationery, flyers and brochures are the first line of representation for your company, so it’s crucial that these items be properly created. Seek out a Long Island paper printer that not only offers quality printing, but also provides other services you may need as you grow your company.
When perusing the offerings from local print shops, there are a few things you should be focused on. Can the printing company customize your products exactly how you want them, or do they only offer you variety of templates to choose form? A good print shop will have talent in-house that will work with you to create the best artwork and text possible for your business cards, brochures, and other facets of your marketing campaign.
Attention to detail is easier to come by when you use a local long Island printer than a faceless online company. You also get more options when it comes to bundling services and obtaining special benefits like rush jobs, delivery or pick up choices, and other variables.
Every penny counts when you are trying to kick-start your brand, so ask about special promotions and pricing. Many paper printing companies offer a discount for large orders, so if you know your information will be static for the next few years it might make sense to order the big box of business cards and a large bundle of stationery, envelopes, and brochures. This will ensure that you have plenty of custom printed paper products at the best price possible, and eliminated the need to reorder anytime soon.
Some print shops can also provide other printing services, so if you want custom printed t-shirts, caps, jackets, customer tote bags, reward or loyalty cards, or any other type of promotional products such as mugs, pens, calendars, or water bottles, make sure to ask about the possibility of getting that work done at the same location. An all-in-one print shop can certainly make your life easier!
A final benefit of using a custom printer for your branding needs is that they will be able to help you with sizing of your logos and text, ensure that colors are consistent across all of your marketing materials. Don’t hesitate to add printed paper products to your advertising budget – they are the best branding tool you’ll ever find!