In order to select the right printed promotional items for your branding and promotion efforts, you need to consider a few factors. Once you know what items are most likely to succeed, you can make an appointment with your local Long Island printer like Viking to put together an order for promo products to use in your outreach branding campaign.
Who is your target audience?
If your target audience is the 21-39 tech crowd, gadgets are a good way to go. Try customized pens, car chargers, and calculators to make their lives easier, and they will use and enjoy your products.
If your audience is the busy soccer mom, try things like printed custom calendars to help them track appointments and sport practices, and travel mugs so they always have a needed boost of coffee on hand.
How will you distribute your printed products?
While many focus on branding via social media and the internet, one on one personal efforts are still the best way to connect. Attend different conferences and trade shows throughout the year and stock up on giveaway items with your company name and logo so that an attendee can take it away with them. Choose items that will be reused after the event such as pens, stress balls, or travel items to leave a lasting reminder of your company long after the event has passed.
Make it fun!
If you are hosting a sale, create theme and have logo printed products to hand out at the door. This could be sunglasses for a summer / beach themed sale, or rulers for a back-to-school themed sale. Get your customers in the spirit with items like these to enhance their experience and keep you at the fonrt of their minds.
Make it appropriate.
Have children’s items like coloring books or crayon packs for times when you are reaching out to kids and parents. Have easy to pack and carry items when your audience is going to have to travel back home from a conference or show. If your sales team is going to a client’s office, come up with a variety of more expensive items to present like portfolios or nice coffee mugs with the addition of specialty coffee and chocolate covered stirrers.
Don’t forget portability.
If you are taking the items somewhere to distribute, like an out of town event, make sure they are portable enough to travel without eating up all of your cargo space and sturdy enough they won’t break (nothing is worse then spending money on fragile promotional printed items and reaching your destination to find half of them broken.)
Your printed promotional items form your Long Island printer should always meet three criteria – they clearly represent your brand, they are reusable, and they are easy to carry. The days of personalized plastic water bottles are coming to a close, and something with lasting effect is a better choice!