Archives for November 2014
Note: To ensure holiday delivery, please place your holiday orders with Viking by Wed, Dec 10th. Thank you.
Are you ready for the holidays? If you haven’t thought about reaching out during this season to your nearest and dearest in the business world, then the answer is no – you aren’t! Don’t worry. We have plenty of ways for you to cement old B2B relationships and foster new ones.
Promotional holiday gifts can be the ideal way for your company to boost visibility during the holidays and kick-start your campaign for repeat business in the upcoming year. You can show just how much your colleagues, vendors and even competitors have made an impact by sending holiday greetings in the form of a customized corporate holiday gift.
Your Long Island printer such as Viking can help you create these kinds of personalized Christmas gifts as well as delivering on custom greeting cards. While you can’t beat a bonus for an employee or a renewed contract for a vendor, there are many cases in which a nice gift is just right when it comes to making certain they remember you fondly.
Let’s start with the businesses with which you enjoy a professional relationship. Consider having something created that is customized for both of your companies – for example, instead of using just your own branding, have customized items say “Created for (their brand) by (your brand). Any of the items you send will then reflect the mutual benefits that come with working together.
For your staff, consider thinking outside the box. Coffee mugs may be a favorite, but what if they came filled with even better gifts? Try adding custom printed flash drives, bespoke business card holders, and more items that can make them proud they work for you.
Employees who travel might enjoy some finer comforts. Think about a portable stand for their tablet, to make charging, listening to music, and watching movies in a lonely hotel room a little more fun. You can also have items such as travel mugs, stress balls, and even roadside emergency kits custom printed for your employees to see how much you are concerned for their well-being on the road.
Finally, don’t forget that every office is better off with cold, bottled water to hand out top clients on demand. Have your own custom printed bottle labels created to accent your brand, and enjoy the pleased looks you’ll get.
Professional relationships are just as important as personal ones are, so don’t let this sterling opportunity to strengthen your own slip by. Use custom printed promotional items to make your ties to those around you even stronger!
Are you thinking about the holidays yet? If not, it’s time. The holidays are an ideal opportunity to let your business contacts know just how much you value them. Everyone deserves appreciation, from your vendors to your clients and even colleagues in the same industry. Don’t forget your employees!
Custom company holiday card printing gives you an opportunity to both express your appreciation and remind your contacts of your business. Thanking the people who make your company the success that it is a gateway to successful future interaction.
It’s a relatively inexpensive gesture of goodwill. Custom printed, personalized business holiday cards are affordable, and allow you to add an update if needed (“Now accepting new clients”, perhaps, or “Check out our holiday discounts!”) You can instill a nice professional appearance by having each card carefully embossed with your corporate logo – try gold or silver foil for extra flash and class!
Don’t wait until December to order your company’s holiday cards. It takes time to have the design worked out and the cards printed, and you will still need to arrange the addressing and posting. Buy checking into custom holiday card printing now, you can cross another item off of your holiday to-do list!
Remember, your card will be a reflection on your business. A cheap, generic looking card (or heaven forbid, an e-card) won’t make an impact. However, a gorgeous, customized holiday card that is personalized with your company logo and enclosed in a matching envelope with your return address inn flowing script will make a great impression.
Keep it simple, however. Ensure you don’t cause insult by choosing a neutral greeting that won’t alienate either religious or secular contacts – “Seasons Greetings” or “Happy Holidays” are excellent options, and you can stick with calm winter scenes or pictures of presents and avoid religious symbols. This keeps you from worrying about whether your card should say “Merry Christmas” or “Happy Hanukkah”!
If you can, include a photo – this could be of your company building, with the storefront decked out for the holiday, or of the staff dressed up in Santa hats. Humor is your friend, as long as it is clean and respectful.
Finally, mail your custom printed company holiday cards out two weeks in advance of the holiday for maximum exposure between the time of receipt and after the New Year when everything is usually discarded!
Ready for your holiday cards to be created? Contact us today for delivery in plenty of time for mailing out your cards!
Are you trying to choose between ‘screen-printing’ or ‘embroidery’? The best options really depends on a variety of factors – your budget, your time frame, and your intended use for the finished product.
Screen-printing allows you to create incredibly detailed images in any size you wish. There are two steps to screen-printing: preparation and production.
- The desired image is adapted for screen-printing, the different colors separated, and a series of screens made to apply the color. Once preparation is complete, production can begin.
- The item to be printed (often a shirt) is laid flat and held steady. The colored emulsion is pressed through the mesh of the screen, and depending on the color of the shirt, may be flash cured before moving on the next color. After drying, the shirt is ready to wear!
The main time investment for screen-printing comes from the prep-work, not the process itself. The artwork and screen preparation take time, but the actual printing process can be very quick, with runs numbering in the hundreds or even thousands possible in a single day.
Embroidery has two steps as well, and can create durable artwork on the item in question. However, it is not suitable for extremely complex, large, or detailed images.
- The desired design must be digitized using embroidery software to convert the artwork into a replicable format. The design is then loaded into the embroidery machine and the machine threaded with the correct colors of thread.
- The machine then reproduces the image, usually starting working backwards and layering on the colored thread. Most machines have a maximum of 12 colors and can run up to 8 identical reproductions at once.
The main time investment with embroidery varies depending on the complexity of the design and the size of the batch. Complex designs take longer to digitize and reproduce, while simple, one color designs can be rushed into production quickly.
Cost and Benefits
The cost of screen-printing is usually less than that of embroidery (exceptions apply). However, embroidery lasts much longer; standing up to multiple washings and dryings. Screen-printing is a good choice for printed promotional products, while embroidery is generally better for corporate wear.
Not sure whether your project should be completed in Embroidery or Screen-Printing? Talk to one of our experts and find out which is best for your specific circumstance. We can embroider and screen-print almost any type of fabric.