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Archives for August 2013

Printed Business Cards – Thing of the Past or Powerful Marketing Tool?

Business cards are the thing of the past… right? Wrong. Even today, business cards provide a terrific opportunity for marketing, and also allow you to creatively create an image for yourself and your company. While bringing in business for your company is the gist of it, creating a card that will get stuck in the mind of your potential client is the priority. The top factors in a good business card are essentially the information to contact you and something memorable. A good design and a reliable Long Island business card printer are key ingredients to a good business card and there are just a couple of ways you can make a statement every time someone looks at your card.

The first thing on your to-do list should be contact information. Your name and the name of your company are important, along with contact information such as email addresses, phone numbers, and the location of your business along with its posted hours. After adding in the basics, an eye catching design is vital. It can relate to your business in creative ways, and make a statement to your future card holder.

A useful card can never go wrong, and it will make potential clients want to hold onto the card not only for your information, but for the local map on the back or other creatively handy quirk. Imagination can run free in these designs, and you have many options to choose from. For a cafe you might make your card a thick coaster from cardstock, or the elongated bookmark card for a small book shop. Find a shop that can help you make these ideas into a reality.

Some business cards are memorable not because of their usefulness, but because they have a particularly attractive, funny or unique design. A fun drawing or photograph can catch the attention of people, and make them want to keep it. A shop specializing in party products may have a seasonal fall card with skeletons dancing on the front, or just a collection of party hats in various colors for the new year. Think of what makesyou want to keep a card, and incorporate this into your design.

When the time at the drawing board has ended, it is important to find a Long Island printer that will cater to your ideas. The individualized service that a Long Island print shop offers is much different from most big chains and can help you on your journey to create a business card you will want to hand out. Take advantage of special discounts on bulk orders, and bask in the convenience of not having to pay for shipping and handling.

Drawing business into your company is your main goal, and doing it right is vital. Anyone can print up a business card with basic information, but making a statement with an extraordinary card is much harder to accomplish. Spread your company name with colorful, creative designs and let your business grow.

Using Printed Promotional Items To Support Local Causes

Outdoor charity events are a perfect time for you and your company to get involved with local consumers, getting to advertise your logo and brand. Most of these events are held in the spring or summer, which means that T-shirts and water bottles can be handed out to potential customers in large groups. You can support important, worthwhile causes while still getting to draw in business, and your work towards the foundation will be remembered in full. To make it even better, Viking, your local printer is here to help.

It is hot during these events, which can always call for reusable water bottles and embroidered baseball caps, which can feature your logo and website address. This publicity for your company is good, and the added good image is even better. You may even be approached by a group for sponsorship opportunities, or these events give you a chance to seek them out yourself. Supporting a charity that relates to your business can help optimize your returns later.

T-shirts will always be a popular and wise choice to put your brand on. Make sure to plan ahead and get a few of each size, so everyone who wants can have one. The more the merrier, right? Do not shirk on these t-shirts, because even after the event a well-fitting t-shirt can be worn time and time again, only extending the amount of exposure you receive.

To match with the rest of your team is a welcome feeling, and custom printed items such as water bottles, t-shirts, and jackets help bring you and your team together for a good cause while still getting the word about your business out in the open. If the event has a chance of being chilly, embroidered windbreakers would be a wise investment, so if your t-shirt gets obscured by a jacket, the logo is still visible on another item of clothing.

A catchy slogan is always welcome, and can always bring humor to an event and make your t-shirt or custom printed item more memorable. Try to design along with the program you are attending, such as choosing a pink hue for your shirt if the event is for breast cancer or women’s health.

Where to get all these items for a reasonable price may seem like quite a difficult choice, but your local Long Island printer is there for you and your business. While name brands may not be available, Long Island printer offers large discounts on bulk orders that larger chains cannot provide. By shopping locally, you will also be showing your support for local businesses while still dodging the large shipping and handling fee.

Attending and sponsoring a charity event can not only help your business, but others in need as well. You will be supporting worthwhile organizations, and there’s always something good to feel about that. With the help of your local printer and your hard work, whatever event you choose to sponsor will be well remembered and something your team can feel proud of.

Is Custom Printing the Right Move for Your Company?

Some companies depend on an online printer for their products, which locks them into choosing from preset designs, templates and colors. The better choice is a custom print shop that supplies exactly what you and your business needs. A local Long Island custom printer can provide more than just cards and stationery, but also promotional items and customized clothing. Do your research, and you’ll find that local custom printing is the right choice for both your budget and your company.

The “right” printing company is different for every business owner, and finding a printing company that caters to your specific needs is vital. The quality of all printed stationery, including brochures, flyers and business cards is important to the appearance of your company, so the priority should be to get it done well. A Long Island paper printer will not only offers printing on many different types of products, but also provides for any other need you may have to promote the growth of your company.

Have a business card idea or a brochure layout in mind? One important factor to search for in a print shop is the option to design and fit together your products exactly how you want them. A company that will truly cater to you will have all the options in order to make your business card exactly how you imagined it. Generic online sources do not always provide this, so going with a Long Island printer is probably your better option if you need real custom work.

Every penny you save could turn into a dollar going back into your company, and price is another thing to factor into your decision for a paper printing company.  Some companies offer discounts when you buy in bulk, which is handy for flyers and stationery sets.  Choosing a printer that will offer this discount will help you in the long run, and help you not break the bank while trying to order custom printed items.

Bundling all of your purchases with one print shop is always wise, it will all arrive together and there is no worry over separate purchases. So if you are in the market for printed promotional items and custom printed shirts for uniforms, a shop that offers all of these is best.

The bane of every online purchaser’s existence is shipping, which adds up astronomically even if the product is cheap. You can eliminate these charges by buying from a local print shop. A Long Island paper printer like us can allow you to pick up your purchase locally, without the wait and hassle of shipping and handling. Spending a few minutes at the print shop is surely much less stress than waiting for a troublesome package.

Professional customization, a reasonable price range, and local locations are just three reason you should use a local Long Island printer; others include the availability of embroidery, screen printing, and promotional product printing. It’s a one stop solution for all your custom printing needs!

It’s a Cool, Cool Summer: Six Ways to Promote With Printed Items

The time for fun in the sun means that it is time to not only whip out the beach towels and sunscreen, but to promote your business in ways others never thought of!

Promotional items and business giveaways not only build brand loyalty, but also spread the name of your company far and wide, from the beach to the pool. Advertising to the entirety of the beach party crowd not only drags in business, but builds your logo up into one that people remember having seen. Choosing a collection of items to advertise with is just the first step, and getting them printed by your reliable Long Island printer and into the hands of customers is another.

Selecting items that your customers will use and enjoy should be a key factor you look for in the process of choosing products to advertise on. Beach towels and umbrellas are great for displaying your logo, and they are also good to sell at the beach or just hand out over the course of the day.

Good items are plentiful, so here is some examples to get you on the path towards your decision:

Ÿ      “Beach day” items: towels, sunscreen, and ice coolers.

Ÿ      “Stay Cool” items: umbrellas, reusable water bottles and cool visors.

Ÿ      “Fun in the Sun” items: blow up beach balls, Frisbees, and other popular beach toys.

Ÿ      “Remember the Kids” items: Buckets and shovels, rubber duckies, and crayons are always options.

Ÿ      “Useful” items (these can never be overdone): Cup cozies, bottle openers, and pens with a pad of paper.

Ÿ      “Wear it!” items (also always good): Tank tops, hats, rubber bracelets, and flip flops.

No-one says you have to give these things away! You can sell them at reasonable dollar range prices at the location of your choice, and make a buck back if all else fails. Cheap alternatives to an overpriced purchase can drag in customers quickly. While putting your logo in front of a large collection of people, it will also give your brand a good name for being quality and easy to afford.

After your game plan is finished, it is important to find a good printer that will understand your ideas and help you make them a reality. Make sure you check your local Long Island printer before anything else and save yourself the hassle of long distance shipping and handling. Local printers can keep you from breaking the bank with bulk purchase discounts and quality, personalized service that few other big chains can match.

Harness the power of summer in your advertising ploy and help drag in customers with creative marketing ideas. No matter if you choose to sell the items or simply give them away, both options will create a buzz about your business and help pave a path to success.

10 Printed Paper Products Most Business Owners Overlook

Any old stationary can be used to send letters to clients, but the look and class of matching envelopes and a custom letterhead not only gives a good impression, but will also stick out in your customer’s mind when they take it from the mailbox. The look of organization in a matching set of paper products can give you an air of professionalism and stability.

Old cards and stationery may not have your new, more convenient number or email address on them, and due to this you may be losing customers. If this is your situation, a chat with your local Long Island printer can help you work out some ideas for new and improved printed paper products.

A variety of products, ranging from labels to envelopes, are always available to make your business grow, and the customization that a local Long Island printer offers can help you give you and your business a good image. While you might already have custom stationery, there is always room for a new look to give your business a fresh canvas for creativity.

Every time you fail to take an opportunity to impress a customer, you might lose repeat business or recommendation by that person. Ways to avoid this are plentiful, and you can give your business a wonderful image by sending out thank you’s on custom paper, or even just placing a custom printed receipt at the bottom of a bag before it goes out the store.

If you are still stuck in the mud for ideas when it comes to the different things you would like, here are some prime examples of 10 marketing opportunities that many people forget.

  1. Flyers- These handy sheets of paper can be stuck almost anywhere with permission, and you can always make new ones according to each event or sale you may have.
  2. Calendars- Calendars are always in style, especially at the beginning of the year when everyone is rushing to get a new one. You can get creative with these, and even list future sales for every month of the year!
  3. Signage- Store signs should be reflect the same branding as the rest of your printed products, and they can cause passersby to want to stop at your business’s building.
  4. Paper invoices, receipt books and order forms- These are simple tools to help bring in repeat customers, especially if they go home after the business is done.
  5. Brochures- A trade show’s favorite, these can be flashily designed to bring in customers while also listing deals and contact information.
  6. Folders- Always handy for paperwork, these are perfect canvases to put your logo on to draw in clients.
  7. Promotional products like notepads and post-its are wonderful and perfect to hand out at shows or other events.
  8. Business cards – the importance of professional business cards cannot be stressed enough – this is often the only chance you get to make a great first impression.
  9. Fax cover sheets- Fax recipients can see these and get a good impression of you and your business, and also give you a good, well put together image.
  10. Labels- They can stick almost anywhere, and a well placed label can be a handy canvas to leave your contact information for future reference.

Take the chance to start fresh or get off to a good start with your company, and make good impressions with potential and current clientele. Choose items that can help you spread your image and brand far and wide, and also urge customers to bring their business back to you. Custom printed paper items can give you and your business a good name, and that is something everyone should have within their grasp!

  • EMBROIDERY

    Custom Embroidery offers a superior look and feel for branded apparel. We offer high-quality custom embroidery that will enhance your golf shirts, t-shirts, and more.

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  • SCREENPRINTING

    Screenprinting allows for beautiful art to be applied to virtually anything! Screenprinting is the best method for reproducing images in a true-to-life form.

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  • PAPER PRINTING

    Viking understands what it takes to consistently produce paper printed brochures, catalogs, flyers, business cards and much more to meet our customer's high quality standards.

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