Businesses may think that in the world of all things virtual their custom printed paper products may be ignored. However, if you really want to increase your company’s efficiency and ROI, you will make the most of your printed materials and remember that they are still the cheapest and most likely items to be seen over and over by your customers.
If you don’t already have the following, consider ordering them today:
- Business Cards. A digital business card can be a professional way to communicate online, but for in person events business cards are a must. They act as your introduction to the customers you meet, and provide a way for them to remember and reach out to you later. Don’t go for the cheap option here – business cards reflect your company, so a professional business card on heavy card-stock with clean cut (not perforated or of center) edges should be in your pocket or briefcase and ready to hand out on every occasion.
- Brochures. These should also be high quality, on a glossy paper stock instead of a plain or colored piece of 8×11.5 printing paper. Get a professional designer to come up with a high quality layout, and spend the extra money for a brick and mortar printer to provide high resolution printing on decent stock. Since your brochure is being handed out or left as a pick up item in your offices or store, it should be hard to crumple or bend and look high quality – engendering confidence in your company, since you take care over first impressions, you will probably take care of their needs.
- Postcards / Direct Mail Pieces. Mailer options should also be slick and glossy, with good layout and an incentive to open and keep the mail. Avoid cheap stickered mailers – they will go straight into the recipient’s junk mail pile. If you opt for a formal letter and envelope, choose pre-printed ones that match, include a return address with phone number on the envelope, and have a letterhead on your stationery.
- In-House Papers. Your quote forms, invoices, bills of sale and other items in your office should also include high quality paper products that are custom printed with your business name and logo, plus your address and phone number. Every time a customer thinks about you, they should have all of your branding and contact information right in their face.
Your Long Island printer can help you with all types of custom printed paper products, and can also provide incentivizing types of material such as rewards cards, punch cards, and so on. These can encourage repeat business. Consider asking Vikingabout these options and adding them to your regular print order.
Don’t fall into the trap of choosing a virtual print shop to provide your custom printed products – cheap prices often mean a tradeoff in quality, and your business is only as good as its first impression. A local printer like Viking ensures that every printed item that comes out of your company becomes a marketing opportunity!