Giving your clients items which have been embellished with custom printing bodes well for a continued business relationship. The choices are almost endless – anything that can be printed can be turned into a showcase for your company name and / or logo. Figuring out what your clients would appreciate the most is a good idea, but almost anything free is welcomed with appreciation.
Your sales team is the natural starting point. Make sure anytime the meet with a client, a promotional itemis offered that has been enhance with custom printing. Distribute pens, coffee mugs, mouse pads, and other items with a free hand – every time one of these items is picked up by anyone associated with your client, they will be reminded of the name of your company. You can include contact information such as phone and fax numbers, to make your company instantly reachable just by checking the number on any promotional item you may have given a specific client, This is a great way to increase repeat business!
Custom printing can give you a wide array of items to give away at your place of business, company parties, job fairs, trade shows, and quarterly sales meetings. Equip your staff with free custom printed shirts – and if they have kids, load their munchkins up with smaller sizes. Hats are another favorite custom printed item, as are book bags and totes. In fact, a custom printed tote filled with other items that have been subject to custom printing is a great giveaway to an important client and will make them feel valued.
Bumper stickers, flash drives, drink cozies, water bottle labels and even luxury items like mp3 players or wine bottle openers can benefit from custom printing. The more times your logo and / or company name is seen, the more chances it has to make an impression. Make sure all of your employees know they can have promos as well – this is one case where taking home a handful of custom pointed pens or the stray coffee mug can be written off as advertising!
Keeping custom printed items in stock regularly should be a given for small businesses, especially those in industries where one on one customer services is key to acquiring and keeping accounts. Almost anything that can be custom ordered can have your company logo on it, and custom printing companies will often give discounts for buying your items in bulk. Your employees, customers, and many other people may see or use one of your items before it has outlived its usefulness, so the investment is well worth the possible exposure. Custom printing can be your company’s best friend. Earmark a little of your advertising funds for a custom printing / promotional items budget, and see returns you never expected! The investment could pay dividends for years after the initial purchase.