Is your office running smoothly? Do you always have everything you need right at your fingertips? Is your presentation to your client base consistent? If not, you can start getting more organized with printed paper products to make your company run more smoothly and give a great impression to those who are your customers.
First, every contact every employee has with other people in a professional or even non-professional settings can be a chance to spread your brand. Additionally, every interaction with your current customers is a chance for repeat business. Finally, having customized printed paper products across the board in your office makes streamlining day to day tasks easier!
In the field:
- Business cards are one of the easiest ways to get employees on board with your marketing campaign – personalized cards are even more likely to be handed out as they provide a sense of ownership and pride.
- Brochures are an obvious marketing ploy, and having professionally printed paper ones ready at all times make industry events, sales trips and trade shows a snap.
- Direct mail pieces should be also customized by your Long Island printer and used often. You can run several campaigns a year up to several a month to reach different demographics and take advantage of seasonal shifts in your industry.
In the office:
- Invoices and sales sheets should be custom printed. Papers that will go home with customers are always beneficial and can lead to return business.
- Calendars at each desk and the front desk make it easy for everyone to stay on the same page, and also make a great giveaway for your brand.
- Note pads and paper from the same custom printer can prevent wasted time scrabbling for paper and pen – in fact, get some custom printed pens when you order your printed paper products!
Your Long Island printer can help you with all types of custom printed paper products to streamline your office and in the field operations, and can also be the starting point for other printed item and promotional products. You can even look into such incentivizing materials such as rewards cards, punch cards, printed shopping totes, and so on. You should be particularly attentive at the end of each year to look through your printed paper products and see if any need to be updated – new employees, managers, dates and so on can be taken care of and if you can predict what you need of the remainder of the coming year so you can make a large order and get the best price from Viking.
Ever think of doing something a little extra-special with your company to help promote good causes or awareness? It’s easy to do if you dedicate your paper products to the cause!
March is the national month for a number of things. Here’s some great ways to get your company involved with the help of a Long Island paper printer like Viking.
Irish-American Heritage Month
We all know St. Patrick’s Day is in March, but did you know it is also a month to celebrate all things Irish-American? Think about choosing a pleasing pale green for all your paper printed products this month. Or, you could add a printed green shamrock to a corner of each page along with your company name and a message: “Bob’s Plumbing celebrates Irish American Heritage Month!” or a “We at Kirkwell and Monaghan wish you a Happy St. Patrick’s Day!”
Music in our Schools Month
A rich parchment shade with a musical note in the corner and a reminder to support the arts in public schools would be a great way to raise awareness of music in schools during the month of March.
National Celery Month
Here’s a fun idea – have your Long Island printer run you off a bunch of silly drawings of a celery stalk character and have kids color them in and bring them back for a free promotional item. It’s a wacky way to bring parents back to your shop!
National Nutrition Month
A terrific promotional item during the month would be a picture of the new Nutrition Plate that replaced the old Food Pyramid. It could also be a color in option, with kids encouraged to draw healthy foods on their plate. Nutrition for kids is a worthy cause to support, and your community would appreciate it. Tie in with a press release about the coloring page and offer a discount to every family that returns finished drawings to your store (where you can display them for even more advertising punch!)
National Women’s History Month
It’s never a bad time to promote women. You can have your paper products printed on pink paper and offer a punch card to all women customers that they can bring back on future visits until they earn a free item. Choose a famous woman to promote like Eleanor Roosevelt or Marie Curie.
Your paper printed products are a great way to reach out, so be creative! Every month has a cause you can promote and if you have leftover paper products, you can just save them for next year. It’s always a good time to be reaching out to your community, and you can even tie in promotions or donations to worthy causes – remember, March is Red Cross Month, too!
Embroidered polo shirts can make you into a walking advertisement for your business – and you don’t even have to wear a sandwich board! Having your logo professionally embroidered on your shirt shows the world that you are proud of your business and stand behind your product or service – after all, no-one would want to advertise they are with a company that offers less than the best.
Your logo on a golf shirt is a subtle way to remind people about your business whether you are hitting the links for a few holes before dinner or stopping for lunch at a busy café. It makes everyone around you aware of who you are and what you do, and can lead to a prospective client or customer opening a conversation. When you introduce yourself, you have a natural lead in since your shirt does the talking for you!
Your employees can be walking advertisements as well – while they likely won’t wear their company shirt outside of working hours, any time they run an errand when they are on the clock they provide a little more exposure for your brand. Of course, you’ll want to ensure that anyone wearing your brand upholds the high standards you want associated with your company, so make sure your staff knows that when they are wearing their shirts, they are representing the company the logo stands for.
Since embroidered polo shirts benefit your company, you should consider picking up the tab for your employees – if they work five days a week, supply them with five shirts. If they damage or lose one, it can be their responsibility to replace it, but consider the initial cost part of your ad budget. Shirts can be bought in bulk, and wholesale embroidery discounts can defray the expense of outfitting your entire workforce. It’s an investment that’s worth every penny!