It’s one of the busiest times in a young person’s life — that first year or two at college! Whether a young adult opts for state school and stay close to home, or moves across the country to a dorm, there are dozens of things they need. Your business can benefit by branding these items and selling them inexpensively — or even giving them away!
Once college students find a product or service that meets their needs, they’ll usually stick with it. By making your company their first choice, you stand a good chance of making yourself their always choice! A little incentive is often all that is needed to get a college student through your business doors (or onto your website) and firmly in your customer base.
Whether you are a local pizza shop owner or a financial services vendor, hanging out on campus and passing out a little swag, these four off-to-college promotional products can be a great way for you to make contact!
College students hate doing laundry, right? Having an extra tee or sweatshirt could mean one more day that they can avoid the dreaded laundromat, so hand out tees with abandon. These can be printed with your company name, logo or motto, and serve as free walking advertising for your business. You can even sweeten the deal and offer a discount to students who show up at your establishment wearing your label!
Many college campuses are green and getting greener, so promotional aluminum water bottles can be your in. Since they reduce paper and plastic waste, environmentally conscious students are ecstatic to have a nice water bottle to carry around and one printed with your information will keep you at the front of their mind.
While most students need and already have a traditional backpack, a lighter version is always welcome for trips to the library or gym. A drawstring back or canvas tote can be the perfect answer. Custom printed totes or bags with your log on the front create an instant walking billboard when slung over the shoulder of a college kid!
Finally, giving away promotional custom printed lanyards or badge holders can provide another inexpensive way of getting your company name in front of students Again, translate this into sales by offering a discount for students wearing your bling!
These ideas can help you tap into one of the biggest customer demographics, especially if you live in a college town. Ask your local Long Island print shop about printed products you can use to attract even more attention on and off campus!